How to Steadily Acquire New App Users for Many Years to Come

Since the discharge of the primary iPhone in 2007, many apps have risen and fallen in popularity. There are currently quite two million apps available for download in leading app stores. it isn't difficult to make an app; the tricky part is acquiring users and achieving continuous growth for several years.

So, how do successful apps manage to grow their user base year after year? App store optimization is vital .

It's vital for users to be ready to easily find your app. this is often easier said than done when app stores have many apps available. it isn't enough to possess a robust app. tons of great apps are hidden from search results by lesser apps with better optimization. you want to confirm your app is optimized for app store search results.

Until recently, Amazon wasn't ready to achieve a top rank within the Google Play Store's shopping category. It seems incredible that Amazon, a corporation with 197 million website visits per month, would struggle to realize a top ranking with their app.

Amazon's problem was thanks to a change during a Google Play Store policy. The policy determined the way to classify apps supported their descriptions. Surprisingly, the Amazon app's description didn't contain the word "shopping" in an optimal location.

Keyword optimization plays a crucial role in an app's success. just by adding the word "shopping" to the name of the app, Amazon was ready to achieve nearly fourfold the quantity of traffic.

In addition to employing a keyword, improving your ratings will help boost your search leads to app stores. Boost your ratings by carefully taking note of the feedback people leave for you within the review sections and implementing that feedback to enhance your app. Fix the issues users are complaining about. Enhance the items users love. And make certain you never stop improving your app if you would like to repeatedly grow your number of users.

Retargeting campaigns increase ROI

Retargeting campaigns (also mentioned as remarketing campaigns) are a highly efficient thanks to convert excellent leads into new app users. Retargeting uses cookie-based technology to focus on potential customers who have shown some interest in your app by visiting your page, but haven't yet downloaded or purchased your app.

To start a retargeting campaign, you want to track visitors to your webpage also because the completion of app downloads. Google Ads, Facebook ads, and most other ad platforms can do that for you. These platforms can then target ads toward the purchasers who didn't complete the download of your app. to start your retargeting campaign, simply choose the retargeting or remarketing option from your chosen ad platform.

According to AppsFlyer’s Performance Index for 2019, Facebook has done immensely well at retargeting, going as far as gaining the amount one position within the Global Retargeting Index. Needless to mention , smaller app businesses would had best to follow the masses and use Facebook’s highly effective and affordable retargeting ads as a key aspect of their user acquisition strategies, as well.

Emphasize ease-of-use.

The best thanks to acquire users is to make sure the app makes lives more convenient -- less confusing. Difficult-to-use apps rarely catch on, so it's imperative your app is user-friendly. simple use isn't only essential for acquiring users from the start , but it's also important to stay the leader in your space when competitors appear down the road.

The rivalry between Spotify and Apple Music emphasizes the importance of a user-friendly app. These two apps are in direct competition with one another since Apple Music launched in 2015. Despite strong efforts from Apple, Spotify remains the streaming giant thanks to the character of the intuitive interface .

Compared with Apple Music, Spotify's player has more options featured prominently while music is playing. Users can prefer to play, skip, shuffle, and repeat, while Apple Music leaves out the shuffle and repeat options in favor of a volume control feature. This feature isn't very useful because most users adjust the quantity with the buttons on the edges of their phones.

Additionally, Apple Music and Spotify both have a Discovery feature, however, the Apple Music's version has been unremarkable, while Spotify's version has been so successful Google Play imitated it.

Apple Music's user-base is impressive with 60 million subscribers worldwide, however, Spotify retains the music-streaming leadership position. In late 2019, Spotify reported 248 million active users with a 29 percent increase in revenue from the previous year. you'll make certain that Spotify can thank the user-friendly interface for its current advantageous position within the market.

Increase the length of the merchandise life cycle.
Every product features a life cycle; knowing the way to increase each stage of that life cycle is that the key to success. Products generally undergo four stages of a life cycle -- introduction, growth, maturity, and decline. The goal is to prolong the expansion and maturity stages as long as possible, repeating them repeatedly before ever reaching a decline stage.

During the introduction stage, your priority should be securing customers and learning everything you'll from those early adopters. this is often the time to create brand loyalty and make a buzz about your app. Take user feedback very seriously, and exerting to enhance your app supported that feedback.

After the introduction stage, you'll reach the expansion stage. If you're strategic, this will be the longest stage of your app's life cycle. During this stage, you ought to be doing research to know the maximum amount as you'll about what groups of individuals are hooked by your app and the way you'll best meet the requirements of these groups.

It's also imperative to anticipate competition during the expansion stage. people may plan to copy your successful app idea. To combat this problem, know your strengths and weaknesses and aim to spotlight the benefits you've got over copycat competitors.

Once the expansion stage has leveled out, you'll reach the maturity stage. this is often a superb time to expand to markets you've got not yet reached. to try to to this, you'll got to develop new uses for your app also as new marketing mixes to succeed in customers you haven't before.

Successfully reaching a replacement market can propel you right back to the expansion stage. With some skill and strategic planning, these two stages are often repeated indefinitely.